Modernizing the Artisanal Bakery Experience

Client Profile: A beloved local bakery, famed for its handcrafted bread and pastries, aimed to modernize its operations without losing its traditional charm. They sought a solution to streamline price management and boost customer engagement.

Challenges:

• Manual price updates were time-consuming and error-prone.
• Limited visibility on product availability and freshness.
• The need to create a more interactive and engaging shopping experience.

Solution Provided: We implemented our TCMAX Electronic Shelf Labels and E Ink Paper Displays to manage real-time pricing and showcase product information.

Implementation:

• Installed Electronic Shelf Labels on all bakery shelves and display cases.
• Integrated the system with the bakery's inventory management software for automatic price updates.
• Set up E Ink Paper Displays to highlight daily specials and nutritional information.

Results Achieved:

• Operational Efficiency: Price updates were reduced from hours to minutes, saving labor time and reducing errors.
• Customer Engagement: Interactive displays increased customer dwell time by 20%, leading to a higher number of impulse purchases.
• Sales Increase: Dynamic pricing and promotions resulted in a 10% increase in daily sales.

Client Testimonial: "TCMAX has helped us maintain our bakery's warmth while introducing modern conveniences. The real-time price updates and interactive displays have transformed the way we do business and interact with our customers."